Securing 60+ Sales Consultants for a Luxury Retail Brand

.

When a premium brand is expanding at pace, every customer touchpoint matters. That starts with the right people, in the right roles, at the right time.

73

roles filled

across sales and concierge

4
states

mapped for talent availability

100%
delivery

of resources & no delay in openings

2+ year partnership

and now their sole supplier

Client Overview

A global luxury vehicle brand was rapidly expanding its Australian retail footprint. As new flagship studios and showrooms opened across multiple states, the brand needed talent who could deliver a high-end experience from day one. With simultaneous launches, new model releases and a growing national presence, the business required recruitment support that could match their speed, without compromising on luxury-standard service.

Two men in suits smiling, one signing a document at a desk with a laptop and coffee cup.

The Challenge

With several new studios preparing to open, the challenges included:


  • Urgent, high-volume hiring needs for Sales Associates, Sales Consultants and Studio Concierge roles
  • Tight deadlines, tied to showroom launch dates, national marketing campaigns and sales targets
  • Luxury-brand expectations, requiring candidates with polished communication, impeccable presentation and a customer-centric mindset.
  • Multi-state coordination, where consistency of hiring, onboarding and brand representation was essential.


The risk?


Delays or misaligned hires would impact showroom openings, customer experience, and early brand perception in an already competitive luxury market.

Our Approach

MAYDAY delivered a relationship-led, multi-state recruitment strategy tailored to the needs of a fast-scaling luxury brand.


Our strategy included:


  • Mobilising a dedicated project team: Specialist consultants coordinated recruitment across NSW, VIC, QLD and WA, ensuring national consistency and rapid delivery.
  • Building targeted talent pipelines: We focused on high-end customer-facing talent from luxury retail, hospitality and premium automotive environments.
  • Delivering speed without compromise: Our team maintained an active pool of pre-qualified talent, enabling fast shortlisting for urgent vacancies often within 48 hours.
  • Partnering closely with HR & Studio Managers: Weekly check-ins, real-time updates and collaborative refinement of role requirements ensured every hire aligned to brand expectations.
  • Managing end-to-end compliance & onboarding: We completed all police checks, reference checks and pre-employment steps swiftly to meet launch deadlines.

Thierra has been a fantastic support to our business. She is always responsive and takes the time to understand our business needs. MAYDAY has always provided us with quality candidates, and I would highly recommend Thierra for any of your temp needs.

Hiring Manager

The Impact

  • 73 hires delivered - 34 permanent, 37 temporary, 2 FTC
  • Multi-state recruitment delivered on time under tight launch timelines
  • Maintained a consistent pool of premium talent across all studio locations
  • Ongoing partnership as trusted sole supplier, built on reliability, speed and cultural alignment


MAYDAY’s support enabled the business to launch new studios on schedule, elevate customer experience and meet ambitious growth milestones, all while maintaining premium brand standards.

Meet our Insurance Recruiters.

More Hiring Insights.

July 22, 2026
In this edition of MAYDAY Healthcare Pulse Check, we're exploring a challenge that's all too familiar for healthcare leaders… breaking the cycle of being short-staffed and building a more resilient workforce. Let’s be honest, being short-staffed in healthcare isn’t new. But staying stuck in that cycle is. Across hospitals and clinics, many teams find themselves constantly reacting. A resignation lands, rosters need covering, pressure builds, and hiring becomes urgent. Roles get filled quickly, but not always thoughtfully and before long, the same gaps reopen. It’s a cycle that feels unavoidable… but it doesn’t have to be. The difference comes down to one shift: moving from reactive hiring to a more proactive, long-term approach. That starts with having a workforce strategy in place. Planning ahead allows healthcare teams to anticipate staffing needs, reduce reactive hiring, and build a more resilient team. So, why does reactive hiring keep teams stuck, and what does an effective workforce strategy actually look like? Why reactive hiring keeps teams stuck When hiring only begins once there’s a gap, you’re already on the back foot. Decisions get rushed, candidate pools shrink, and existing staff carry more pressure. Roles are often filled out of urgency rather than alignment, which can lead to higher turnover and the cycle repeating itself. What a more resilient approach looks like More stable teams tend to do three things well: They build talent pipelines before they need them, keeping conversations warm and staying connected to the market so they’re not starting from scratch when roles open. They use agency support strategically, not just in a crisis. Having reliable contract staff in place protects permanent teams and creates breathing space to hire properly. They think beyond immediate cover, hiring with retention, team fit, and long-term value in mind. A real example of this in action We recently partnered with a major hospital in Queensland that had never worked with an agency before. Following an initial call with their Director of Clinical Services, we were introduced to five Nurse Unit Managers across their perioperative teams. It quickly became clear the challenge wasn’t just filling roles; it was managing periods of increased demand while also planning for longer-term stability. This is where a more flexible approach made a real difference. We were able to step in with contract support, helping the teams navigate a busy period, whether that was increased theatre activity, onboarding new surgeons, service expansion, or covering planned and unplanned leave. This immediate support eased pressure on permanent staff and ensured continuity of care. Alongside this, we worked closely with each team to map out longer-term hiring needs, ensuring we weren’t just filling gaps, but building towards something more sustainable. Since then, the partnership has continued to grow, with ongoing support across both contract and permanent hiring as part of a longer-term workforce plan. By combining immediate contract staffing with strategic permanent recruitment, the hospital has reduced last-minute workforce gaps, improved workforce consistency, enhanced patient access to care, and created a more supported and sustainable environment for both clinicians and leaders. Great care starts with the right team Healthcare will always be fast-paced, but how you manage that pressure is what defines your team. A reactive approach keeps you in survival mode. A more proactive, flexible one builds stability. The organisations seeing the greatest success aren't simply filling vacancies as they arise; they're following a workforce strategy built on three key pillars: planning ahead, partnering with trusted staffing experts, and balancing contract and permanent recruitment. It's this approach that helps them build resilient teams ready for today's pressures and tomorrow's challenges. At MAYDAY Healthcare , we focus on building long-term partnerships and delivering staffing solutions that actually last. If you’re looking to navigate a busy period or build a more sustainable team for the future, we’re always here for a conversation .
Two people in hospital PPE and face shields pose indoors with a text sign between them.
May 14, 2026
We hear from Florlyn about what inspired her to pursue nursing, and the rewarding impact of working behind the scenes in theatre care.
Nurse and her family
May 7, 2026
In this feature, we hear from Jeal about the realities of working as a scrub scout nurse, and what stands out about her experience working as a MAYDAY nurse.
Show More
Inspired by our   results? approach? impact?

Let’s create your success story.