When a premium brand is expanding at pace, every customer touchpoint matters. That starts with the right people, in the right roles, at the right time.

Client Overview

A global luxury vehicle brand was rapidly expanding its Australian retail footprint. As new flagship studios and showrooms opened across multiple states, the brand needed talent who could deliver a high-end experience from day one. With simultaneous launches, new model releases and a growing national presence, the business required recruitment support that could match their speed, without compromising on luxury-standard service.

The Challenge

With several new studios preparing to open, the challenges included:

• Urgent, high-volume hiring needs for Sales Associates, Sales Consultants and Studio Concierge roles
• Tight deadlines, tied to showroom launch dates, national marketing campaigns and sales targets
• Luxury-brand expectations, requiring candidates with polished communication, impeccable presentation and a customer-centric mindset.
• Multi-state coordination, where consistency of hiring, onboarding and brand representation was essential.

The risk?

Delays or misaligned hires would impact showroom openings, customer experience, and early brand perception in an already competitive luxury market.

Our Approach

MAYDAY delivered a relationship-led, multi-state recruitment strategy tailored to the needs of a fast-scaling luxury brand.

Our strategy included:

• Mobilising a dedicated project team: Specialist consultants coordinated recruitment across NSW, VIC, QLD and WA, ensuring national consistency and rapid delivery.
• Building targeted talent pipelines: We focused on high-end customer-facing talent from luxury retail, hospitality and premium automotive environments.
• Delivering speed without compromise: Our team maintained an active pool of pre-qualified talent, enabling fast shortlisting for urgent vacancies often within 48 hours.
• Partnering closely with HR & Studio Managers: Weekly check-ins, real-time updates and collaborative refinement of role requirements ensured every hire aligned to brand expectations.
• Managing end-to-end compliance & onboarding: We completed all police checks, reference checks and pre-employment steps swiftly to meet launch deadlines.

The Impact

• 73 hires delivered - 34 permanent, 37 temporary, 2 FTC
• Multi-state recruitment delivered on time under tight launch timelines
• Maintained a consistent pool of premium talent across all studio locations
• Ongoing partnership as trusted sole supplier, built on reliability, speed and cultural alignment

MAYDAY’s support enabled the business to launch new studios on schedule, elevate customer experience and meet ambitious growth milestones, all while maintaining premium brand standards.

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