Using our AI-powered recruitment tools and specialist expertise, MAYDAY Technology secured a crucial digital leadership hire for a not-for-profit.

Client Overview

A well-known national not-for-profit organisation undergoing digital modernisation, required a Digital Lead to drive content strategy, audience engagement and cross-channel storytelling. After more than a month of unsuccessful recruitment with a traditional agency, they approached MAYDAY Technology seeking a partner who could deliver fast, precise and purpose-aligned talent.

The Challenge

The organisation was experiencing:

• A stalled hiring process with the role open for >30 days
• Limited direct applicants matched the creative, digital or cultural expectations
• Impact on operations meant delays in digital transformation and supporter engagement
• Salary constraints common in the NFP sector, requiring standout positioning and strong values alignment.



They needed a partner who could move quickly, tap into non-traditional talent pools, and understand the nuance of hiring for purpose-led environments.

Our Approach

MAYDAY Technology combined AI-enabled sourcing with human-led headhunting, ensuring speed without sacrificing alignment.

• Deep-dive intake session: We clarified expectations across channel ownership, creative outputs, tone of voice and collaboration points. We clarified what success looked like, not just what the job description said.
• AI-enhanced talent search + targeted outreach: Using structured search prompts inside our AI tools, we surfaced candidates with niche strengths in digital storytelling, content strategy and audience growth. Meanwhile, our consultants activated warm networks, referrals and aligned communities.
• Shortlist delivered in 48 hours: Five candidates were screened, interviewed and vetted for both technical capability and purpose-driven motivation.
• Rapid interview coordination: All shortlisted candidates were scheduled into interviews within one week, turning a stalled process into forward momentum.

The Impact

• The client had a full shortlist of highly matched candidates within 48 hours 
• Within 7 days, interviews were completed 
• 2 weeks = total time-to-hire
• The hiring team reported that every candidate exceeded expectations
• The chosen candidate brought commercial experience, strategic creativity and strong values alignment.

This project showcased the power of combining tech + human judgement: AI expanded the reach, while consultants ensured quality, alignment and genuine motivation.

Meet our Insurance Recruiters.

Let’s create your success story.